Stanley Furniture – a centennial craftsmanship brand
In the heart of Henry County, Virginia, a legacy was born in April 1924 when Thomas Bahnson Stanley (later appointed the 57th Governor of Virgina), a visionary with deep roots in the furniture industry, laid the foundation for what would become one of the most esteemed names in high-end furniture: Stanley Furniture. Drawing from the rich heritage and craftsmanship learned from his father-in-law, John D. Bassett of the renowned Bassett Furniture, Thomas Stanley embarked on a journey that would not only shape the skyline of his community but also the lives of countless individuals who would come to call Stanleytown their home.
From the very outset, Stanley Furniture was more than just a business; it was a community, a family. The establishment of Stanleytown, with its 100 homes and paved roadways, was a testament to Stanley's commitment to his employees and their families, offering them not just jobs but a way of life. The debut of its first furniture collection in 1925 marked the beginning of a tradition of excellence and innovation that would carry Stanley Furniture through decades of prosperity and challenge alike.
The Wall Street Crash of 1929 tested the resilience of this fledgling company, but under the steadfast leadership of Thomas Stanley and the solidarity of its 400 employees, the company weathered the storm of the Great Depression, emerging stronger and more united. This spirit of perseverance and commitment to quality and community would become hallmarks of the Stanley Furniture brand.
As the company expanded through the mid-20th century, it continued to innovate, embracing automation and modern production techniques while maintaining the craftsmanship and attention to detail that had become its signature. The tenure of Thomas Stanley as Governor of Virginia from 1954-1958 underscored the deep connections between the company and the broader civic life of the region.
The latter part of the 20th century saw Stanley Furniture navigate the complexities of corporate ownership changes and market shifts, always remaining true to its core values of quality, craftsmanship, and community. The introduction of the Norman Rockwell-inspired collection in the 1990s showcased Stanley Furniture's ability to blend tradition with cultural relevance, offering pieces that were not just furniture but heirlooms imbued with American nostalgia.
The challenges of globalization and competition in the early 2000s, including the fight against unfair trade practices, demonstrated Stanley Furniture's commitment to fair play and the well-being of the American furniture industry. The decision to bring the "Young America" line manufacturing back to the U.S. was a bold statement in support of domestic craftsmanship and quality.
As Stanley Furniture marks its 100th anniversary, it stands on the cusp of a new era, poised for relaunch under new Scandinavian ownership. This milestone is not just a celebration of a century of furniture making but a tribute to the enduring spirit of a community and a family that has grown, adapted, and thrived through the ups and downs of a century. Stanley Furniture's legacy is a testament to the vision of its founder, the dedication of its employees, and the loyalty of its customers. As we look to the future, we carry forward the values of craftsmanship, innovation, and community that have been the bedrock of Stanley Furniture for a hundred years, ready to write the next chapter in this remarkable American story.
