At this spring’s High Point Market, Stanley Furniture unveiled a tandem of full collections, both rooted in the traditional style category. The aptly named collections, City Club and Grand Continental, share design characteristics that are easily considered classic, time-honored and respected. At first glance, however, it is clear that each collection offers its own interpretation of traditional.
 
“When you think about the traditional style category, it’s important to consider both sides of the coin,” said Stanley Furniture’s Vice President of Product Management, Adam Tilley. “On one hand, some consumers patron traditional icons like Ralph Lauren and Burberry representing precision, restraint and a sense of understatement. Conversely, brands like Zegna and Armani often connote passion, romance and feeling. This season, Stanley focuses on offering consumers both, ‘Traditional’ and ‘Continental’ style.”
The launch of the City Club and Grand Continental collections represent one of the many steps Stanley Furniture is taking to become the affordable provider of quality, high-end, American-made furniture.
City Club will be available in late August with Grand Continental following in September.
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